M&C Saatchi and the Tories: A Party in Posters

Defence. (1992)

After a 13-year hiatus, Maurice and Charles Saatchi have returned to the Conservative Party campaign team (more information available from the BBC website). M&C Saatchi do not replace Euro RSCG, the Tories’ current agency, but will work alongside them in the run-up to the general election.

Saatchi & Saatchi, the brothers’ original company, was responsible for some of the most iconic campaign posters of the 20th century, from the 1979 ‘Labour isn’t working’, often cited as one of the factors that kept Margaret Thatcher in Number 10, to 1992’s ‘Labour Tax Bombshell’. Maurice and Charles Saatchi split from Saatchi & Saatchi, who now work for the Labour campaign, to form M&C Saatchi in 1995.

We’ve chosen a few representative Saatchi & Saatchi items from The Conservative Party Archive Poster Collection – please visit the Archive’s site to view more. If you’re interested in using them yourself, they’re available from Getty Images.

Labour Isn’t Working (1978-79)

Labour says he’s black. Tories say he’s British. (1983)

John Major’s ‘Tax Bombshell’ party political broadcast (1992)

Labour’s Tax Bombshell (1992)

All images and videos ©Conservative Party Archive Trust

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