Colour printing did not immediately end hand colouring in advertising: both methods continued until print runs grew so large that hand colouring became impractical. In this example from the 1820s, all the colour has been added by hand.
Relief printed by [John Vandenburgh] Quick, with the letters of the word SOAP wood engraved, this 1820s hand-coloured window bill is one of my favourites in ‘The Art of Advertising’ exhibition. Destined to be displayed in E. Ewen & Son’s shop, it was a one-off, hence the elaborate hand colouring and superior printing.
With the exception of the letter S, which could represent the Ewen manufactory, the illustrations that make up the word SOAP bear little relation to the product. They are of a style often associated with alphabets. I have been unable to discover the significance of the Pink and Blue Saucer Manufactory, and would be delighted if historians of ceramics could shed any light on this.
I have also discovered nothing in the subsequent work of John Vandenburgh Quick (fl. 1823-1853) approaching this calibre. It was an early work – perhaps a show piece, symbolising his aspirations before the reality of jobbing printing took over. Certainly, it is fitting for a shop patronised by royalty and nobility. We have several examples of his crime broadsides, songs, entertainment handbills and bellmen’s verses in the John Johnson Collection and 39 of his street ballads in the Bodleian’s collections. He produced a series of ‘candle-light amusements’ and is said to have printed peep-shows, dioramas, flap-books and pop-up books. He did, however, print in interesting places including Hyde Park and 76 feet below high water-mark under the Thames in the Thames Tunnel.
Exquisite hand-colouring was usually reserved for high-quality prints or for costly items such as valentine cards. In advertising, early exponents of hand-colouring include lottery agents, who used a range of techniques to introduce colour into lottery bills. There are also hand-coloured inn tallies and trade cards, although these are rare. The two examples below are crude in comparison with the E. Ewen & Son’s window bill. However, they exemplify the desire for colour that was to galavanise printers to experiment with printing in colour.