One of the exciting projects we can get involved in as trainees is preparing for and promoting library exhibitions, whether open to the public or exclusively to university staff and students. For LGBT+ History Month, New College Library will be putting on an exhibition on Queer Love & Literature in our collections on 25th February. We have a display case in the main library for small, longer-term exhibitions of about ten items, accessible to college members only. However, this is not suitable for large exhibitions like this one. We therefore book a room in college with enough space for long tables, which also allows us to open our exhibitions to the public. The downside is the room is not secure enough to leave any of our rare books and manuscripts overnight, therefore our large exhibitions are open for one day and one day only! This involves a lot of preparation to make sure we can set up and take down the exhibition as quickly and securely as possible on the day.
However, without people coming to see our wonderful collections, all our preparation would be in vain. For this exhibition, we’ve used some successful promotion tactics from our previous exhibitions as well as some new ones to usher as many people as possible through our doors on the day. First of all is the fun bit, designing a poster for the exhibition on Canva, with a uniform logo we’re using on all of our social media channels. We then sent the design off to a print company to have it printed in A2, A3, and A4. We “launched” the news of our upcoming exhibition on the 19th January on our social media, and sent an email out to the OLIS, Oxford Libraries Information System, mail list. I also changed our Twitter and Facebook profile headers to advertisements for the exhibition. Thanks to my fellow trainees, I sent out some posters to go up in other libraries and increase awareness of the exhibition throughout the university. I also go on a wander around college putting up posters in common areas such as the café/bar and the JCR. I’m also trialling some QR codes, linked to the event page on our website, displayed around the library. The LGBTQ+ Officers for the college’s JCR and MCR do a great job of organising their own events throughout the year such as queer drinks and LGBTQ+ formals, so we let them know about our exhibition so they can spread the word around college.
As our exhibition is for LGBT+ History Month, a campaign founded by Schools OUT to increase the visibility of queer people’s histories and experiences, we added our event to their public calendar. However, we’ve found social media is the most effective method to reach a wider audience outside just New College and the University. On our Instagram, Twitter, and Facebook, we’ve been further teasing our exhibition by posting some of the items we’ll be displaying on the day with our exhibition banner underneath to make sure our followers don’t get sick of the same poster over and over again. I have scheduled a sneaky motion graphic to go out in the week before the exhibition, just to add a little spice. We also asked the Lodge to let us put a poster in an A-frame outside the college entrance on Holywell Street on the day to draw in any walk-ins and notify visitors where the exhibition actually is, as New College can be a bit of a maze. We’re quite lucky that our collections speak for themselves, including a 15th-century manuscript copy of Chaucer’s The Canterbury Tales, early printed books relating to King James VI and I, Oscar Wilde’s Ravenna inscribed by the author, and a first-edition copy of Virginia Woolf’s Orlando. There might be a few surprise additions on the day as we continue compiling the labels, but we’re hoping to show at least 30 items of queer literature.
We’re quite a small library and our exhibitions only last one day, so we don’t have the same resources and following to generate as much hype as some larger libraries’ incredible exhibitions, such as those at the British or Bodleian libraries, but we try our best! We’re also looking into putting on online exhibitions, so that our collections can be viewed digitally for longer, as it’s a shame they’re only on display for 6 hours at a time. This is the first of our exhibitions that we’ve put in this much work to promote, particularly on social media, so only time will tell if it works.