At the end of October, I had the opportunity to attend the 2024 Association of Internet Researchers (AoIR) conference, which took place in the lovely city of Sheffield. This was my first time attending an AoIR conference and I was grateful to join such a vibrant meeting of Internet researchers from all over the world. As a Curatorial and Policy Research Officer for the Algorithmic Archive Project, currently exploring the ways in which social media and algorithmic data are being used across disciplines, this was a unique opportunity for me to engage with a diverse range of research on the web and social platforms.

This year’s AoIR conference was hosted by the University of Sheffield, with the Student Union building serving as the main venue. This impressive structure spans five floors and includes a cosy lounge area on the third floor, offering attendees a space to relax and network between sessions in a packed 4-day program. The main theme of this year’s AoIR2024 conference was “industry”, inviting the research community to reflect and discuss the relationship between the internet and industry. With over thirteen parallel sessions scheduled for each time block, choosing just one to attend proved to be rather challenging.

One aspect that really stood out to me from the conference was the diverse range of research involving information generated on social media platforms, spanning from creators’ economy dynamics, news polarization, AI applied in the context of online communities and content moderation, online pop culture and disinformation across various platforms. There were several panels discussing platform governance – the set of rules, policies and decision-making processes that shape how content is collected, accessed and used within a platform – shedding light on the power dynamics that influence user experience. From an archival perspective, understanding how platforms regulate access to data and the consumption of content is crucial, with significant implications for how this content can be archived by memory institutions.

Among the many sessions exploring virality phenomena and cultures on social media, it is worth mentioning the one reflecting on “mediated memory”. It examined how social platforms like TikTok serve, for instance, as spaces to remember displaced cultures, and how they facilitate the transmission of cultural aspects to younger generations, helping to perpetuate them through time and space. Additionally, the session titled “Times and Transformations” provided some excellent examples of research conducted with web-archived content from research libraries, along with insightful reflections on the epistemology of web archiving.

Overall, the conference highlighted the crucial role social media data play in today’s communication landscape and underscored the value of platforms’ user-generated content as a key resource for researchers across a wide range of disciplines. The interplay of light and shadows explored in various panels on platform governance further emphasised the enormous power platforms hold over this user-generated data, as well as the pressing need for support to enable researchers to access and preserve these data over time. 

I left the AoIR2024 conference with so much food for thought! It has also been a fantastic opportunity for networking, which will be important for the scoping phase of the Algorithmic Archive project.