Each January, the Archive of the Conservative Party releases files which were previously closed under the 30-year rule. This year, files from 1994 are newly-available to access.
Despite continuing to make a steady economic recovery from the recession that ended in 1993, John Major’s fourth year as Prime Minister was partly overshadowed by internal party conflict over Europe and allegations of scandal following the launching of the Party’s ‘Back to Basics’ campaign. These issues are amongst those covered within the newly-released files, alongside monitoring of opposition parties, including a profile of Gordon Brown written by David Cameron, and an insight into the foundation and meetings of the Commission for the Greater Europe.
Following on from recent years, a large proportion of our new releases are from our collections of CRD files, including subject briefings, directors’ papers, letter books of desk officers, and Conservative Research Department (CRD) files covering topics such as environmental policy, public opinion research on the NHS, and election preparations. Alongside these CRD files we will also be releasing papers, correspondence and memoranda from the Organisation Department of Conservative Central Office (CCO), Conservatives in the European Parliament, and Conservative Party think tanks, amongst other material.
This blog post will explore a number of highlights of the newly-available files, demonstrating their value for researchers and historians interested in the Conservative Party and/or British political history in general.
Opposition Monitoring, 1991-1992
This year’s releases contain a number of files relating to opposition monitoring, including profiles of the Labour Party shadow cabinet in the early 1990s. Carried out by the political section of the CRD, opposition monitoring involved creating profiles on opposition candidates and monitoring their media statements to provide the Conservative Party with crucial information and ammunition. They should be a useful resource for researchers, providing examples of the inside workings of the Research Department in the lead up to a general election and the processes involved in dealing with the opposition.
Some of the profiles in this year’s releases include Tony Blair, Neil Kinnock, John Smith, Bryan Gould and Gordon Brown, all of who played a key role in the Labour Party’s 1992 General Election team, and several in the later 1997 General Election, indicating that the Conservative Party was beginning to look ahead to the 1997 General Election. Of particular interest, is the file CRD 5/11/1/19 which contains a profile on Gordon Brown by David Cameron from March 1991. Written in the lead up to the 1992 General Election and during Cameron’s early political career as the head of the Political Section of CRD, this file provides us with an interesting insight into two future Prime Ministers. Firstly, the file sheds light on Browns’ position as an emerging figure in the Labour Party in the early 1990s, when he held the position of Shadow Trade and Industry Spokesman (1989-1992), and an insight into the Conservative Party’s perception of him. Furthermore, Cameron’s analysis demonstrates his abilities as a political strategist and researcher of opponents from his early career, setting the stage for the pairs battle for leadership at the 2010 General Election almost 20 years later.
A profile of Dr Gordon Brown MP – CPA CRD 5/11/1/19
Labour Party leadership election, 1994
In addition to the opposition profiles discussed above, an important part of the operations of CRD opposition monitoring was gathering information on the Labour Party leader. This was particularly important in 1994, as the death of the Labour Party leader John Smith triggered a Labour leadership contest. After a brief interregnum leadership by Margaret Beckett, Tony Blair won the leadership election on 21 July 1994, defeating John Prescott and Margaret Beckett.
Being released this year is CRD 5/11/1/34, which contains correspondence and research related to the leadership election, shedding light on the Research Department’s strategic approach to the change in Labour Leadership. One notable example is a memorandum from Rachel Whetstone titled ‘Ways of opening up Labours leadership contest’. In the memoranda, Whetstone highlights the minimum wage as a “weak point for Tony Blair”, stating that “Blair argues that youth unemployment is a major cause of crime”, yet he “supports policies that would increase unemployment among young people”. This provides insight into how the Research Department aimed to exploit perceived weaknesses in the candidate’s characters and their positioning on key policy areas, in order to undermine the change in leadership.
Ways of opening up Labour’s leadership contest – CPA CRD 5/11/1/34
Additionally, CRD 5/11/1/34 provides an interesting indication to broader trends in British political strategy, particularly in regards to the increasing emphasis on ‘spin’ in political communication. Throughout the 1990s, the use of spin by politicians and parties in the UK accelerated. The emergence of 24-hour news and the growing influence of the tabloids and television increased the pressure placed on journalists to provide non-stop content. This led to a marked decline in the quality of British media content, especially surrounding political commentary, prompting political parties to employ spin doctors to craft messaging, shape narrative, and manage crises. For example, the image below shows a memorandum from Andrew Lansley outlining the Conservative Party’s line toward the leadership election result. Lansley recognised the need to “brief independent spin doctors on our line to take” and specified a number of individuals to contact, such as Harvey Thomas, former Press and Public Relations Director, and Brendan Bruce, former communications director, to assist in shaping the party’s messaging on the leadership result, highlighting the growing emphasis on spin in the operations of CRD opposition strategy and political communication.
Labour leadership results: Lines to take – CPA CRD 5/11/1/34.
Commission for the Greater Europe, 1993-1996
Among this year’s releases from the papers of the Conservative Overseas Bureau, is COB 7/3/1, a file on the Commission for the Greater Europe. The Commission for the Greater Europe was an international, non-governmental organisation established on 28 May 1993, under the direction of Jacques Chirac. Formed in the wake of the dissolution of the Soviet Union, the Commission aimed to bring together members of the European Democratic Union and the Liberal International with members of the Russian reformist movement with a view to ‘seeking new ways towards a united Europe’.
COB 7/3/1 contains foundational material, meeting papers, general correspondence, and reports on the state of Russian politics, economy, and security in late 1993, providing insight into the sensitive situation in Russia following the Russian constitutional crisis of October 1993. COB 7/3/1 should be a useful resource for researchers, providing examples of how European Leaders made efforts to bridge the divide between Eastern and Western Europe in the aftermath of the Cold War.
Of particular interest in this file, is a letter from Geoffrey Pattie to Jacques Chirac from December 1993. In this letter, Pattie expressed anger at Chirac’s decision to cancel the Commissions planned meeting in Moscow due to Boris Yeltsin’s inability to attend, stating that he was “disappointed and upset that you [Chirac] could have taken a decision so far remove from your usual sound political judgement”. Patties frustration at Chirac reveals the differing perspectives within European Leadership on how to navigate the potential integration of Russia into Europe, and reflects British concern for the need to address the post-Cold War situation in Europe through diplomatic cooperation and dialogue.
Correspondence from Sir Geoffrey Pattie to Jacques Chirac – CPA COB 7/3/1, folder 1
Back to Basics campaign, 1993-1994
Lastly, among the significant portion of CRD files being released this year, are files that concern Conservative Party tactics and strategy. One example is CRD 5/35/12, which offers insight into the planning and strategy of the Conservative Party’s ‘Back to Basics’ campaign, a campaign which sought to “reassert traditional values, common sense and concern for the citizen”. The image below shows a page from the background briefing for the ‘Back to Basics’ campaign from January 1994, outlining what exactly John Major meant by back to basics in social policy, economic policy, in all policy, and in the country at large. In the document, Major justifies the campaign, arguing that “we need to foster and encourage some of the traditional British values- neighbourliness, self-discipline, courtesy and decency, and taking responsibility for yourself and not shuffling it off on others”.
However, the campaign became infamous when a succession of Conservative Party politicians became emmeshed in allegations of scandal. The contradiction between the campaign’s messaging and the actions of some of the Party’s MPs highlights the challenges the Conservative Party faced in maintaining credibility and public support during the 1990s.
All the material featured in this blog post will be made available from 2 Jan 2025.