Many still see the revenue potential in 3D – content producers, broadcasters, hardware manufacturers and content distributors are all looking to cash in on 3D content. The only market participant without much enthusiasm for the technology is the consumer.

Read the full report on Passport GMID (Oxford members only). It is not possible to link directly to a Euromonitor report in Passport GMID, so you will need to search for “3D” to find this report.