Long term, the internet may indeed take a substantial share of all grocery retailing, but we think that this will result from more subdued growth over an extended period rather than sustained double-digit increases in sector sales. And for the major bricks-and-mortar grocers, for whom it remains generally more profitable to service custom in-store, we question whether actively growing the pool of internet shoppers or their total online spend should be an aim. Read the full report on Mintel.