Provenance in food and drink

The horse meat scandal, which broke in January 2013, has put the spotlight on the sourcing of food, with concerns raised over the way in which meat from overseas has entered the UK food chain.

While the food industry is likely to feel the effects for some time, consumers are taking a greater interest in the provenance of their food. This is reflected in Mintel’s consumer findings for this report, which illustrate that consumers are more likely to look for products of British, local and regional origin in the wake of the scandal, with the issue appearing to have re-affirmed consumers’ faith in the quality of British-produced food. Read the full report in Mintel.