E-Commerce – The Internet Grocery Market

One of the key trends driving the success of the e-commerce grocery market is the roll out of household broadband services throughout the UK demographic, with a higher proportion of consumers each year having access and regular usage of Internet technology. Tablet devices and smartphones have widened opportunities for competitors to create online apps so that grocery retail sites can be accessed and e-commerce orders can be placed while people are on the move. Other trends discussed in relation to the scope of the report include changes in consumer tendencies, issues impacting on the sourcing of food produce and the costs of food products in the UK market, as well as new product development (NPD) and innovation. Read the full report on Keynote