There has been a marked increase in the number of NHS scripts dispensed over the past decade, a trend that is expected to continue over the next decade. In England, total dispensing volumes increased by 67% over the decade through 2009, with 886 million items dispensed in the community.

Moves towards healthier living and the prevention of disease, and community beliefs about the safety and effectiveness of taking pharmaceuticals and OTC products, affects the demand for industry products. In the next few years, it is anticipated that consumers will take an increasingly proactive approach to their general health and wellbeing.

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