The growth of low-cost gyms will prove a significant threat to the established order as budget clubs undercut their rivals by as much as 70%. The entry of the no-frills budget gym is part of a global trend, and these businesses are expected to gain market share at the expense of mid-market fitness clubs.
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17% of the adult population currently have gym membership but after almost a decade of expansion, the Gyms and Fitness Centres industry has hit a rut. Established gyms are competing with new low-cost entrants to the market.
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The UK spectator sports market is currently enjoying a rapid rise in value and profile thanks to London’s forthcoming hosting of the 2012 Olympic Games.
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